Attending the Plastics Recycling Show Europe (PRSE) in Amsterdam is more than a calendar highlight. It’s a strategic step forward in IPL Brightgreen’s commitment to innovation, collaboration, and sustainable growth. This year, team members Jonathan Attwood and Jamie Mellor represented IPL Brightgreen at the industry leading event, immersing themselves in the latest developments across the plastics recycling landscape and forging valuable connections that will help shape the next phase of our business.
Why PRSE Matters
PRSE is a flagship event for the plastics recycling industry. It brings together global experts, suppliers, recyclers, and manufacturers under one roof. It is a vibrant platform for sharing ideas, showcasing innovation, and accelerating the transition to a circular plastics economy.
PRSE offers a holistic view of the sector’s opportunities and challenges, from cutting edge technology and machinery to material solutions and policy discussions. For companies like IPL Brightgreen, which is deeply invested in rigid plastics recycling, attending PRSE offers crucial insights into how the industry is evolving and how we can lead that evolution.
A Firsthand Look at Innovation
Jonathan and Jamie explored various exhibits and technical demonstrations, gaining direct exposure to state-of-the-art recycling systems, advanced polymer sorting technologies, and innovations in closed-loop product design. These experiences provided valuable inspiration and technical knowledge that will feed directly into IPL Brightgreen’s ongoing initiatives, such as the IPL Brightgreen Buy Back Scheme.
The event highlighted the speed and scale at which the industry is advancing, from AI-powered sorting solutions to scalable depolymerisation processes. It reaffirmed the importance of staying at the forefront of innovation.
“Seeing how far automation and material recovery systems have come was inspiring. It gives us confidence that we’re building the right partnerships and investing in the right places to drive real impact.” – Jamie Mellor
Strategic Networking and Collaboration
Equally important was connecting with industry peers, innovators, and potential collaborators. Jonathan and Jamie engaged in conversations around:
- Strengthening supply chain resilience
- Increasing recycled content in products
- Designing for recyclability
- Regulatory readiness for upcoming EPR and plastic packaging legislation
These exchanges help align IPL Brightgreen’s strategies with global trends and market demands while opening the door to new partnerships that could accelerate the circular economy in the UK and beyond.
“The energy at PRSE was brilliant. We had productive conversations with recyclers, manufacturers, and tech providers from across Europe. There’s a real shared drive to do more and do better.” – Jonathan Attwood
Shaping the Future of IPL Brightgreen
Attending PRSE wasn’t just an educational experience it was a moment of strategic alignment. As we grow the IPL Brightgreen Buy Back Scheme, expand our rigid plastics recovery capabilities, and strengthen our sustainability roadmap, the knowledge and contacts gained at PRSE will directly influence:
- Technology investments to optimise collection and reprocessing
- Product development aligned with recyclability and resource recovery.
- Partnerships with circular design innovators and downstream processors
- Communications that demonstrate value to customers, stakeholders, and regulators
In essence, the show reaffirmed our belief that circularity isn’t just the future it’s already happening, and IPL Brightgreen is proud to be part of that movement.
Looking Ahead
The experience at PRSE has energised our team and sharpened our focus. We return with new ideas, connections, and a renewed commitment to building a future where rigid plastics are recognised not as waste but as valuable, reusable resources.
Whether through take back schemes, advanced processing, or collaborative partnerships, IPL Brightgreen is ready to drive positive change in the plastics recycling industry today and in the future.