About IPL Brightgreen

Navigating the dynamic landscape of the recycling industry

The birth of the IPL Brightgreen brand

IPL Brightgreen’s journey traces back to its inception in 1992 when we emerged as a subsidiary of the LINPAC Group Ltd.

Over the years, the company has steadily evolved, navigating the dynamic landscape of the recycling industry. In 2020, a significant milestone was achieved as IPL Brightgreen underwent a transformative rebranding process and became part of the IPL Global Group of Companies.

The birth of the IPL Brightgreen brand marked a pivotal moment in the company’s history, symbolising a name change and a strategic shift in its approach and purpose. This rebranding initiative was not merely a cosmetic change; it represented a profound commitment to altering the trajectory of plastic recycling in the UK, a focus of the IPL Global Group of companies.

Industries

A bold 'pro-plastic' voice in the recycling sector

With the official establishment of the IPL Brightgreen brand, we have embarked on a mission to redefine our identity within the industry. The rebranding was not just about aesthetics but a strategic move to position IPL Brightgreen as a bold, ‘pro-plastic’ voice in the recycling sector and reflects a genuine commitment to advancing sustainable practices and promoting a positive narrative around plastic usage.

The term ‘pro-plastic’ signalled a departure from the prevalent narrative that often cast plastic as a villain in environmental discussions. IPL Brightgreen sought to challenge this narrative, aiming to become a beacon of innovation and responsibility within the industry.

Our new identity is not just about words; it is reflected in our actions and initiatives aligned with the company’s mission. This bold stance aimed to reshape perceptions, encouraging a more nuanced and constructive dialogue around plastic recycling. We intend to be a disrupter/trailblazer, showcasing that plastic can be part of a sustainable and circular economy with the right approach and innovation.

In essence, the development of IPL Brightgreen in 2020 marked the beginning of an exciting new era. Our business change is way beyond aesthetics, representing a commitment to be at the forefront of positive change in the plastic recycling landscape in the UK. This transformation positions IPL Brightgreen as a dynamic and forward-thinking player in the industry, ready to lead by example and champion a ‘pro-plastic’ perspective.